One of my favorite experiences is when we start working with clients and they begin to say things like, “You should add this to your value proposition.”
Meaning, that we have done something for them that they never expected would be the result of working with us.
So, I thought I would write a blog about 4 of those exact experiences we have had in the last 6 months.
1. Getting your Prospects back in your pipeline
I have heard them called “people who go into ‘the witness protection program,’” and more recently, “ghosties.” These are the people that you have real potential with. You spend time building a relationship, make them a proposal, and then poof. You never hear from them again.
What if I told you that about 10% of them will come back with the signed business if you reach out to them exactly 6 months after you heard from them last? This is our actual success rate with the process that we have implemented with many of our clients. We set this up in the “customer journeys” that we create for them. Then, we automatically reach out to them 6 months later.
IT WORKS!
2. Generating “New Business” from Old Clients
This is particularly successful with past clients that you haven’t worked with for 1-2 years. In fact we implemented this for a small law firm and were able to create $15,000 of new business in less than 3 months.
This is what we do:
We get a list from your invoicing platform of the clients you have been working with for the last 3 years.
We identify everyone on that list that has the potential for repeat business and prioritize them for this campaign.
We curate a series of 3 emails specifically using your voice.
We send them out either directly via email or through a newsletter automation process.
Then, we monitor and maintain the process on an ongoing basis.
3. Create a consistent “Invoicing” and “Invoicing Reminder” Process
We had a small law firm that came to us just over a year ago that had over $60,000.00 in overdue invoices. They had a full-time, in-house business admin who had just left the company. They were skeptical that we could do that job in the 20 hrs a month I quoted them.
This is what happened:
We created a consistent reminder and follow-up process for any overdue clients.
We set up a payment plan for clients that hadn’t paid for over a year or more.
We implemented a CC pre-authorization form for all new contracts.
We created a consistent process of getting invoices out monthly on time!
The result ~ We recovered over $30,000 of overdue payments back in their bank account in less than 2 months!
4. Creating a Project Management Process
It is such a real thing to think that you don’t need to write down your processes because:
1) You know them.
2) You don’t plan on delegating them anytime soon.
3) You like doing it.
That is all fine and dandy until the moment you get too busy that the “easy, simple, fun process,” is just not getting done. We just worked with a client who has a successful copywriting process in creating her client journey for 4 different types of clients in Asana.
This is what happened:
There were 20% more steps that she hadn’t even remembered that needed to be documented.
There were template emails that needed to be documented as part of the process and stored in an email template document, her Gmail as templates, and in her Asana.
She had parts of the process that she just “intuitively” knew that we had to have her explain in order to delegate them.
The result ~ Currently about half of the steps in that process no longer need to be done by her and the rest can be delegated within minutes as now everything is completely documented!
These are just 4 of our client success stories. Here at Assistants 4 Hire, we love coming up with strategies and processes, and being your delegation team to save you more time!
After all...
You Do What You Love, We Do the Rest!
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Written by MerriLyn Gibbs
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